Prime Energy Drink is a new product marketed by YouTube influencers that has become extremely popular with young consumers. Prime has done a textbook job of marking to children. Kids who do not even like the taste of Prime drink it because the like what it represents.
Recently, however, two separate consumer class action lawsuits have been filed against the makers of Prime Energy.
One lawsuit alleges that Prime Energy is falsely marketed to children despite known health risks associated with its high caffeine content.